My Story

I am a creative marketing strategist with more than 10 years' experience in the nonprofit health care industry. I am a marketer by training, but am also a passionate citizen who is dedicated to serving the public and positively impacting the lives and health of my community.

I specialize in cultivating brand-consumer relationships through insight, storytelling and content strategy to ultimately increase brand reputation and loyalty among target audiences. I love discovering or developing innovative ways to engage consumers and physicians to achieve the growth goals of my clients. I'm particularly excited by emerging media tactics and finding new ways to use video. 

I have a proven record of success in both product-line marketing and new product launches. I'm highly experienced in conceptualizing and implementing multichannel, integrated promotion plans of all sizes - from short-run digital campaigns, to large-scale national branding campaigns, to promotions of a seven-year, $250 million capital campaign. Clients rely on me to deliver campaigns on time and on budget, but most importantly, on target.

As an experienced team leader, one of the best parts of my job is working with creative teams to bring a strategy and vision to life. I've been fortunate to have worked with some tremendously talented people in my career, including art directors, designers, copywriters, photographers, video production crews, editors and media buyers. Together, we have created some amazing campaigns.

Areas of expertise: marketing communication and brand strategy; advertising; traditional, digital and cause marketing;  social media; creative and video management and production; content development; and media management.

Contact Me:

E m a i l :   jlp734@gmail.com